Google’s AI Overviews have 2B monthly users, AI Mode 100M in the US and India https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india/
Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024 https://xponent21.com/insights/googles-ai-overviews-surpass-50-of-queries-doubling-since-august-2024/
AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B https://techcrunch.com/2025/07/25/ai-referrals-to-top-websites-were-up-357-year-over-year-in-june-reaching-1-13b/
2025 Bad Bot Report https://www.imperva.com/resources/resource-library/reports/2025-bad-bot-report/
‘This is coming for everyone’: A new kind of AI bot takes over the web https://www.washingtonpost.com/technology/2025/06/11/tollbit-ai-bot-retrieval/
Google Memorandum Ad Tech https://www.documentcloud.org/documents/26086105-google-memorandum-ad-tech/
Google admits the open web is in ‘rapid decline’ https://www.theverge.com/773928
Google’s search market share drops below 90% for first time since 2015 https://searchengineland.com/google-search-market-share-drops-2024-450497
GenAI and How It’s Impacting US Publishers https://www.similarweb.com/corp/reports/generative-ai-publishers/
News Sites Are Getting Crushed by Google’s New AI Tools https://www.wsj.com/tech/ai/google-ai-news-publishers-7e687141
Stack Overflow seeks rebrand as traffic continues to plummet – which is bad news for developershttps://devclass.com/2025/05/13/stack-overflow-seeks-rebrand-as-traffic-continues-to-plummet-which-is-bad-news-for-developers/
Google users are less likely to click on links when an AI summary appears in the results https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
How AI Overviews Are Impacting CTR: 5 Initial Takeaways https://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeaways
Google CTR Stats – Changes Report for Q4 2024 https://www.advancedwebranking.com/blog/ctr-google-2024-q4
Rolling Stone Publisher Sues Google Over AI Summaries https://www.wsj.com/tech/ai/rolling-stone-publisher-sues-google-over-ai-summaries-3afde408
Top 50 English-language news sites in the world: Substack is only site to report YoY traffic growth in August https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/most-popular-websites-news-world-monthly-2/
AI Overviews cutting publisher clickthrough rates by 50%, new report finds https://pressgazette.co.uk/media-audience-and-business-data/google-ai-overviews-publishers-report-clickthroughs-authoritas-report/
Google searches are falling in Safari for the first time ever — probably because of AI https://www.theverge.com/news/662725/google-search-safari-ai-apple-eddy-cue-testimony
Stats from a dying web https://www.platformer.news/safari-search-decline-apple-google/
Dead Internet Theory Lives: One Out of Three of You Is a Bot https://gizmodo.com/dead-internet-theory-lives-one-out-of-three-of-you-is-a-bot-2000656924