The Big Money Behind All Those Bite-Size Social-Media Videos https://www.wsj.com/tech/meet-the-clippers-cashing-in-on-your-social-media-feeds-f21c104a
I Made a Secret Channel to Answer This Question https://youtu.be/hzEDxt_I5PM
ブランド体験の期待値コントロール - Daily Memo #613 https://note.com/offtopic/n/nd70059b9ed18
The Illusion Five Guys Uses With Its Fries https://youtu.be/Lgn8viidfKI
Why Five Guys Always Gives You So Many Extra Fries https://youtu.be/ppscGmWFMLc
Five Guys owner explained real reason they always give customers so many fries https://www.ladbible.com/lifestyle/food-and-drink/five-guys-why-so-many-fries-854727-20250319
Kneading Neuroscience into Marketing: The DoubleTree Cookie Experience https://gerritmcgowan.com/kneading-neuroscience-into-marketing-the-doubletree-cookie-experience/
What You Can Learn From DoubleTree’s Famous Chocolate Chip Cookies https://www.inc.com/shama-hyder/what-you-can-learn-from-doubletrees-famous-chocolate-chip-cookies.html
Why It Works: Dishoom and its secret sauce of surprise https://www.marketingweek.com/why-it-works-dishoom-matka/
Roomies https://www.instagram.com/roomiesroomiesroomies/
The Intern https://www.instagram.com/p/DNBJAwpukv1
‘Game, Set, Matchmaker’? The U.S. Open Gets Into the Dating Game. https://www.nytimes.com/2025/08/04/style/us-open-matchmaker-dating-show.html
The “sleep stream” is an internet phenomenon — and now, the basis for a viral marketing campaign https://www.tubefilter.com/2025/08/28/sleep-stream-cozy-earth-bed-rot-tiktok/
How Bratz is (literally) inserting itself into the cultural conversation https://www.marketingbrew.com/stories/2025/03/04/how-bratz-is-literally-inserting-itself-into-the-cultural-conversation
How Alexis Bittar’s Bittarverse took over TikTok—and drove real sales https://adage.com/article/marketing-news-strategy/how-alexis-bittars-bittarverse-took-over-tiktok-and-drove-real-sales/2605621/
Welcome to Alexis Bittar’s 'Bittarverse' https://www.papermag.com/alexis-bittar-bittarverse#rebelltitem5
Viral ‘Boy Room’ Series Gets Home-Makeover Season 2 in Partnership With Amazon https://variety.com/2024/tv/news/boy-room-season-2-home-makeovers-amazon-1236214823/