Gen Z Shopping Habits: Why They Love New Brands https://pro.morningconsult.com/analysis/gen-z-shoppers-love-new-brands

Mind the Gap https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/04/2023-04-04b.html

#434 Daily Memo - 7/31/2024 https://note.com/offtopic/membership/boards/e90d89bd10b6/posts/7ee04ce9a56c

Has social media made sightseeing deeply uncool? https://mashable.com/article/social-media-travel-sightseeing-uncool

Forget the influencers. Here come the ‘deinfluencers’ https://edition.cnn.com/2023/06/11/us/deinfluencing-tiktok-trend-explained-cec/index.html

WHY ADVERTISING’S GONE TO SH*T https://danmace.com/why-advertisings-gone-to-shit/

コンテンツ、コマースとソーシャルの融合化とクリエイターエコノミーの進化 https://note.com/offtopic/n/n57800ead7e71

Nike shares plunge after retailer says quarterly sales will fall 10%, warns on China weakness https://www.cnbc.com/2024/06/27/nike-nke-earnings-q4-2024.html

Nike: An Epic Saga of Value Destruction https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

RECREATIONAL RUNNING CONSUMER RESEARCH STUDY https://assets.aws.worldathletics.org/document/60b741d388549ceda6759894.pdf

My Running Club, My Everything https://www.nytimes.com/2023/09/24/style/new-york-city-running-clubs.html

The Best Alternative to Dating Apps? Running Clubs, Apparently. https://www.nytimes.com/2024/06/13/style/running-clubs-dating.html

#418 Daily Memo - 7/8/2024 https://note.com/offtopic/membership/boards/e90d89bd10b6/posts/3f30ed539ea0

How Nike Missed the Boom in Running Culture https://www.wsj.com/business/nike-running-sneakers-competition-1d735fc8

How Steve Prefontaine set the pace for Nike https://about.nike.com/en-GB/stories/steve-prefontaine-fighting-spirit

Jogging ペーパーバック – 1979/6/25 https://www.amazon.co.jp/-/en/William-J-Bowerman/dp/0448144433

The Solitary Genius https://oregonquarterly.uoregon.edu/solitary-genius-who-sparked-global-revolution

Heart of Tracktown: A Running Community | Documentary https://youtu.be/jOgcaoegiOw

Church of the Long Run https://youtu.be/EevTIUCJco4

The Year of the Amateur https://youtu.be/feoKYmqxVp0