M&Ms and Snickers parent company Mars spending $70M to open an 'innovation lab' in NJ https://www.northjersey.com/story/money/workplace/2024/03/26/mms-and-snickers-parent-company-mars-wrigley-opening-innovation-lab-in-nj/73070700007/

MAJOR LEAGUE SOCCER LAUNCHES PIONEERING MLS INNOVATION LAB https://www.prnewswire.com/news-releases/major-league-soccer-launches-pioneering-mls-innovation-lab-302032962.html

To test emerging tech like AI, Georgia plans innovation lab https://statescoop.com/georgia-ai-innovation-lab-2024/

The Estée Lauder Companies and Microsoft increase collaboration to power prestige beauty with generative AI https://news.microsoft.com/2024/04/26/the-estee-lauder-companies-and-microsoft-increase-collaboration-to-power-prestige-beauty-with-generative-ai/

Why Innovation Labs Fail, and How to Ensure Yours Doesn’t https://hbr.org/2019/07/why-innovation-labs-fail-and-how-to-ensure-yours-doesnt

Google becomes part of a new company, Alphabet https://www.washingtonpost.com/news/the-switch/wp/2015/08/10/google-becomes-part-of-a-new-company-alphabet/

Google X and the Science of Radical Creativity https://www.theatlantic.com/magazine/archive/2017/11/x-google-moonshot-factory/540648/

Inside X, Google's top-secret moonshot factory https://www.wired.com/story/ten-years-of-google-x/

Alphabet ‘X’ Moonshot Unit Cuts Dozens of Staff, Courts Outside Funding https://www.theinformation.com/briefings/alphabet-x-moonshot-unit-cuts-dozens-of-staff-courts-outside-funding

Google’s Parent Company Squeezes Its Moonshot Projects, ‘Other Bets’ https://www.theinformation.com/articles/googles-parent-company-squeezes-its-moonshot-projects-other-bets

What The Future Holds For Google's Money-Losing Moonshots https://www.investors.com/news/technology/other-bets-x-moonshots-future-google-stock/

Waymo X post https://twitter.com/Waymo/status/1788693361047515522

In conversation with Sam Altman https://youtu.be/nSM0xd8xHUM

Google’s Moonshot Factory Falls Back Down to Earth https://www.bloomberg.com/news/features/2024-05-20/google-s-era-of-unrestrained-invention-is-coming-to-an-end%3F

The age of the Silicon Valley ‘moonshot’ is over https://www.washingtonpost.com/technology/2023/03/02/big-tech-moonshots-google-meta-amazon/

AlphaFold 3 predicts the structure and interactions of all of life’s molecules https://blog.google/technology/ai/google-deepmind-isomorphic-alphafold-3-ai-model/

How AI is unlocking the secrets of nature and the universe https://www.ted.com/talks/demis_hassabis_how_ai_is_unlocking_the_secrets_of_nature_and_the_universe

Exclusive: Alphabet's Isomorphic inks first pharma deals with Eli Lilly and Novartis for $83M upfront, $2.9B in milestones https://endpts.com/alphabets-ai-unit-isomorphic-inks-drug-discovery-deals-with-eli-lilly-novartis-for-up-to-3b/

DeepMind releases AlphaFold 2—an open source version of its protein-folding AI system https://aibusiness.com/verticals/deepmind-releases-alphafold-2-an-open-source-version-of-its-protein-folding-ai-system

Exclusive: Google parent Alphabet weighs offer for HubSpot https://www.reuters.com/markets/deals/google-parent-alphabet-weighs-offer-hubspot-sources-say-2024-04-04/