The Season’s Hottest Toy? Hint: It’s a YouTuber https://www.theinformation.com/articles/the-seasons-hottest-toy-hint-its-a-youtuber?rc=gdi3uj

Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion https://www.bevnet.com/news/2022/logan-pauls-prime-hydration-looks-to-powders-energy-drinks-international-expansion

Arsenal is proud to announce a new partnership with PRIME – the hydration drink founded by lifelong Gooner, KSI and fellow YouTube star, Logan Paul. https://www.arsenal.com/arsenal-prime-hydration-drink-partner-ksi-logan-paul-emirates-stadium

"$10 million dollars" - Logan Paul reveals Prime Hydration sales in the last two months to Kevin O'Leary https://www.sportskeeda.com/pro-boxing/news-boxing-news-logan-paul-made-10million-prime-hydration

Expert level plugging https://www.tiktok.com/@loganpaul/video/7158496267960732971

The teens making thousands thanks to TikTok https://www.ft.com/content/705a18d2-9c1d-4237-af2d-ab01c8c76fa4

‘Best shop in Wakey’: Wakefield off-licence selling Prime is TikTok hit https://www.theguardian.com/uk-news/2022/nov/16/wakey-wines-off-licence-prime-camel-milk-viral-tiktok-wakefield

Meet the Shy’s Guy Bartering for burgers with Shyan Zakeri. https://www.grubstreet.com/2022/09/shys-burgers-pop-up.html

BUSINESS AS A SERVICE. https://twitter.com/franchisewolf/status/1576550084736491520

Niche internet micro celebrities are taking over the internet https://www.washingtonpost.com/technology/2022/08/24/nimcel-influencers-tiktok-youtube/