Are You Sure You're Not Guilty of the 'Millennial' Pause? https://www.theatlantic.com/technology/archive/2022/08/tiktok-gen-z-millennial-pause-parody/671069/
Understanding Generation Alpha https://mccrindle.com.au/article/topic/generation-alpha/generation-alpha-defined/
Preparing for the future consumer https://www.wundermanthompson.com/insight/generation-alpha-2019
Generation Alpha: Who are they? https://www.marketingdive.com/news/generation-alpha-who-are-they/619717/
Oh No, They've Come Up With Another Generation Label https://www.theatlantic.com/family/archive/2020/02/generation-after-gen-z-named-alpha/606862/
Meet Generation Alpha https://www.ultracreative.com/blog/meetgenerationalpha
1 big thing: Marketing to Gen Alpha https://www.axios.com/newsletters/axios-whats-next-bc38457e-41d9-4783-ad1c-66d615128e4f.html
What's The Deal With Generation Alpha? https://www.huffpost.com/entry/generation-alpha-after-gen-z_l_5d420ef4e4b0aca341181574
Understanding Gen Alpha https://cnda.condenast.co.uk/wired/UnderstandingGenerationAlpha.pdf
Meet the Mini Millennials: Generation Alpha https://poole.ncsu.edu/thought-leadership/article/meet-the-mini-millennials-generation-alpha/
Brands are already marketing to Generation Alpha https://www.vox.com/the-goods/22611284/brands-gen-alpha-millennial-parents
Matthew Ball Twitter https://twitter.com/ballmatthew/status/1570570244875522049
An Apple Watch for Your 5-Year-Old? More Parents Say Yes. https://www.nytimes.com/2022/09/01/technology/apple-watch-children-kids.html
Digital gifts dominate children’s Christmas wish lists https://www.ft.com/content/2607887c-1a15-44ef-9741-1123aeaa72f8
UK's Top Pocket Money Index Reveals Kids' Average Spending on Games, Gadgets, and More! https://www.techtimes.com/articles/272139/20220222/pr-uks-top-pocket-money-index-reveals-kids-average-spending.htm
ROBLOX REPORTS SECOND QUARTER 2022 FINANCIAL RESULTS https://ir.roblox.com/news/news-details/2022/Roblox-Reports-Second-Quarter-2022-Financial-Results/default.aspx
Why “The Lego Movie” Is Much More Than A 90-Minute Toy Commercial https://www.fastcompany.com/3026121/why-the-lego-movie-is-much-more-than-a-90-minute-toy-commercial
Say “Hello” to the Era of the One-Word Song Title https://priceonomics.com/say-hello-to-the-era-of-one-word-song-title/
55% Of Gen Alpha Swayed By Social Stars https://kidscreen.com/2020/03/12/55-of-gen-alpha-swayed-by-social-stars/
Toy story: Toys that talk are no longer just a fictional story https://medium.com/moonbay-labs/toy-story-toys-that-talk-are-no-longer-just-a-fictional-story-15e1f059dd07