Soft Power https://www.jstor.org/stable/1148580

Global Soft Power Index 2022 https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking

The US is the world's top 'soft' power — but Trump has damaged its reputation, survey says https://www.cnbc.com/2020/02/25/the-us-is-the-worlds-top-soft-power-but-trump-has-damaged-its-reputation.html

Squandering the U.S. 'Soft Power' Edge https://www.nafsa.org/sites/default/files/ektron/files/underscore/frontlines_jan_feb.pdf

Are we witnessing the death of American soft power? https://www.trtworld.com/magazine/are-we-witnessing-the-death-of-american-soft-power-54048

This Is South Korea's K-pop Soft Power Moment https://thediplomat.com/2022/02/this-is-south-koreas-k-pop-soft-power-moment/

K-pop legends and kings of 'soft power': South Korea's BTS https://www.france24.com/en/live-news/20220615-k-pop-legends-and-kings-of-soft-power-south-korea-s-bts

Beyond Security: South Korea's Soft Power and the Future of the U.S.-ROK Alliance in a Post-Pandemic World https://www.csis.org/analysis/beyond-security-south-koreas-soft-power-and-future-us-rok-alliance-post-pandemic-world

How the BTS ARMY turned their fandom into the future of entertainment https://www.fastcompany.com/90721903/bts-hybe-korean-record-label-weverse

Start Here for BTS https://judyknows.com/bts/

Inside the BTS ARMY, the Devoted Fandom With an Unrivaled Level of Organization https://time.com/5912998/bts-army/

Harvard, a Media Company https://www.readthegeneralist.com/briefing/harvard

Whose Story Wins? https://www.readthegeneralist.com/briefing/softpower

Red Bull's Race To The Top https://frontofficesports.com/redbulls-race-to-the-top/

The Mythology of Red Bull https://www.readthegeneralist.com/briefing/red-bull